Benefits that an influencer can perform in cooperation with a brand

Below you will find a list of different benefits that an influencer can potentially realize in cooperation with the brand. Of course, this is not a closed list — you can certainly refine it, expand it with “non-social-media” benefits, or add other platforms to it.

Also remember that this is only (and until!) a set of usable “building blocks” — it is from them that more complex implementations, campaigns or entire complex strategies are created.

INFLUENCER BENEFITS LIST

YouTube

Video:

dedicated episode

placement (passive/active; to be determined: duration, place, context)

sponsored playlist (arranged according to customer needs)

instream advertising:

client video inserted into the recording

Sponsorship board

beam/banner, watermark/logo, overlay

end screen with redirection to the material/client page

context cards with redirection to the material/client page

links in the description

thumbnail

pinned sponsored comment

SEO optimization (title, description, tags, chapters)

placement as the main video on the channel

monetization/video ads disabled

possibility of paid promotion

License/Content Rights

Channel branding:

branding profile picture/avatar

branding/logo on the background photo (cover photo)

other:

YT Shorts (placing/dedicated)

post in the “Community” tab

Remarketing list from a video or channel from the last 30 days

production of content on order/per customer channel

video appearance on the customer channel

TikTok

dedicated video

Placement

en vivo

duet with the brand

hashtag challenge

video under trend (dedicated/with placement)

possibility of paid/media promotion

content rights/licenses

production of content on order/per customer channel

video appearance on the customer channel

Instagram

post (photo/gallery/video)

tags, sponsored hashtags, description

possibility of media promotion

rights/licenses, possibility of reposting

stories (with active or passive placement, dedicated, standard 3 “tiles”)

with filters or customer stickers

with hashtags and/or branding (tagging)

with sticker/sticker (redirect to customer page)

pinning the stories to the highlighted ones on the profile (for a certain period of time), the so-called highlight

reels (dedicated, with passive/active placement)

clipping to the customer's page

live (dedicated or with passive/active placement)

conducted on the client's profile

customer link in bio

Facebook

post (dedicated/with placement): photo, video, text, link-post, share

the possibility of advertising support

relationships

live (dedicated/with placement)

content rights/licenses

Twitch

dedicated stream

placement (active/passive)

chatbot (sending regularly specified content/offers/links)

channel branding (overlay, branding)

Podcast

dedicated

Placement

Sponsorship board (intro/outro)

insert (inserted client content)

Blogg

dedicated article

article with placement

sponsored article (customer)

dedicated section (dedicated to partner/client)

permanent branding

Regardless of platform

Prohibition of competition (scope, duration)

use of image (field of exploitation, scope, time)

participation in recordings/photo days, press conference

takeover of profile/channel, live streaming

content prepared for the client on his profiles/channels

content rights, licenses

participation in the event

passive, in the character of a star, participation alone

active: running an event, giving presentations, conducting training, participating in a panel, animations in the brand zone, accessibility for fans and others

recording of reports, conducting broadcasts

statements to the media, participation in interviews

indelibility of posts (“for life” or limited in time)

custom publication date (out of box)

joint products, co-branding, new business models

custom actions