Panna Joanna

Category

Beauty
Lifestyle

Audience Demographics

Females: 97%

Males: 3%

Age: 25-34 years (50%)

Statistics

YT Subscribers: 288000

Followers on Instagram: 153000

Facebook fans: 46000

Average video views: 22300

Asi's YouTube channel is one of the longest running on Polish YouTube.

Asia in an extremely light way talks about cosmetics, clothes, elements of home decoration. She is the author of the guide Secrets of Beauty, published by Wydawnictwo Znak in 2017.

She started by creating typical makeup content, but over time - after becoming a mom - she focused on lifestyle topics. She loves to test, check new things, and later share her observations with viewers. She is happy to inform the audience about promotions, and followers trust her referrals.

Exemplary implementation: https://www.youtube.com/watch?v=l5DcopAsReg

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